RUNNING A RESTAURANT FOR DUMMIES (FOR DUMMIES (BUSINESS & PERSONAL FINANCE))

December 15, 2011   store

Running a Restaurant For Dummies (For Dummies (Business & Personal Finance))

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The easy way to successfully run a profitable restaurant

Millions of Americans dream of owning and running their own restaurant — because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you'll find all the advice you need to start and run a successful restaurant.

Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant — and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant For Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed.

  • New information on designing, re-designing, and equipping a restaurant with all the essentials—from the back of the house to the front of the house
  • Determining whether to rent or buy restaurant property
  • Updated information on setting up a bar and managing the wine list
  • Profitable pointers on improving the bottom line
  • The latest and greatest marketing and publicity options in a social-media world
  • Managing and retaining key staff
  • New and updated information on menu creation and the implementation of Federal labeling (when applicable), as well as infusing local, healthy, alternative cuisine to menu planning

Running a Restaurant For Dummies gives you the scoop on the latest trends that chefs and restaurant operators can implement in their new or existing restaurants.

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THE HEART AROUSED: POETRY AND THE PRESERVATION OF THE SOUL IN CORPORATE AMERICA

December 15, 2011   store

The Heart Aroused: Poetry and the Preservation of the Soul in Corporate America

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In the middle of the road of my life I awoke in a dark wood where the true way was wholly lost
-DANTE

Like Dante, many of today's corporate workers find themselves lost in the day-to-day duties of their jobs. Our lives seem shaken by the events of September 11 and the seemingly endless examples of corporate scandal, it's become more difficult than ever to find meaning in the workplace.

Has your work lost its meaning? Are you afraid of pursuing your dreams for fear of failing or--worse--getting fired? Do you yearn to find creativity, and even joy, in your job?

In The Heart Aroused, David Whyte brings his unique perspective as poet and consultant to the workplace, showing readers how fulfilling work can be when they face their fears and follow their dreams. Going beneath the surface concerns about products and profits, organization and order, Whyte addresses the needs of the heart and soul, and the fears and desires that many workers keep hidden.

Through the poetry of both classic and modern masters, Whyte helps readers find both professional and personal fulfillment. In Beowulf, Whyte uncovers the key to confronting office conflicts. Like the poem's courageous hero, readers will travel to the belly of the beast of a problem and emerge triumphantly with a solution. The poems of Pablo Neruda help on find inner silence even in the busiest, most confining office space. With T.S. Eliot as a guide, Whyte teaches readers to appreciate the need to open themselves up to possible failure--and as a result, probable success.

At a time when corporations are calling on employees for more creativity, dedication, and adaptability, and workers are trying desperately to balance home and work, this revised edition of The Heart Aroused is the essential guide to reinvigorating the soul.


From the Trade Paperback edition.

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ACE THE TECHNICAL PILOT INTERVIEW

December 15, 2011   store

Ace the Technical Pilot Interview

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* A comprehensive study guide providing pilots the answers they need to excel on their technical interview

* Features nearly 1000 potential questions (and answers) that may be asked during the technical interview for pilot positions

* Wide scope--ranges from light aircraft through heavy jet operations

* Culled from interviewing practices of leading airlines worldwide

* Includes interviewing tips and techniques

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